VOICES
The African American community's diverse perspectives, experiences, and needs are heard and acknowledged when voices are amplified. This leads to more inclusive and representative environments in various sectors of society.
USING OUR VOICE
This expression shows the importance of the African American community’s power to make their voices heard and contribute to the collective amplification of the community’s voices, talents, and aspirations.
EX 01 Two fellow african American authors showcasing and promoting their literature at the collective.
CO 02
FUBU x African American Literary Collective
Amplifying voices and knowledge through empowering educational collaborations.
We can partner with black-owned educational organizations to create co-branded courses and materials that empower people through knowledge and skill development. This collaboration amplifies voices and goals in education, promotes access to high-quality education, and celebrates unique talents and accomplishments within the African American community.
MISSION-FOCUS:
The FUBU x African American Literary Collective reinforces our mission statement by amplifying the African American community’s voices, talents, and aspirations by partnering with African American literary organizations; promoting literacy, education, and cultural appreciation within the community, to strengthen individuals’ ability to excel, feel empowered, and be celebrated. This allows individuals to share their stories, express their creativity, and contribute to a representative environment that celebrates African American culture and heritage.
DIFFERENTIATORS:
FUBU x African American Literary Collective partners with
literary organizations to promote literacy and education within
the community. Their collaborations prioritize diversity and representation, amplifying African American voices in the
literary landscape.
SIMILAR: Black Girl CODE, Harlem Writers Guild,
Hip Hop Book Club
LINKS TO: FUBU Entrepreneurship Starter Kit, and FUBU Career Fair and Networking Event
EX 02 A collection of African American voices in the literary landscape being browse through by reader.
EX 03 Local bookshop owner promoting her literary organization.
EX 01 A volunteer giving back to the community at one of the FUBU Community Centers.
EN 01
FUBU Community Centers
A safe space for empowerment, celebration, and community.
Creating community centers in urban areas with a high concentration of African American residents. These centers would serve as safe and inclusive spaces for various activities, such as workshops, cultural events, and networking opportunities, providing a supportive environment where individuals can excel, feel empowered, and celebrate their heritage.
MISSION-FOCUS:
This center reinforces our mission statement by providing safe and inclusive spaces for residents that will amplify their voices, talents, and aspirations to excel, feel empowered, and be celebrated in their heritage by having workshops, cultural events, and networking opportunities. These centers foster a supportive environment that amplifies voices and talents within the community. This center will serve as a hub for empowerment, where individuals can connect, learn, and thrive together.
DIFFERENTIATORS:
The FUBU Community Centers differentiate themselves by focusing on serving urban areas with a high concentration of African American residents. It prioritize inclusivity and empowerment, offering tailored activities and resources to address the unique needs and aspirations of the community.
SIMILAR: Boys & Girls Clubs of America, YMCA, Urban League
LINKS TO: FUBU Mentorship Program, FUBU Cultural Exposition Centers
EX 02 A group of individuals seeking support from group session at the community center.
EX 03 Volunteers giving out food at local food back that is hosted monthly through the FUBU Community Center.
EX 01 Seminar lecture by one of guest speaker of the FUBU’s Financial Empowerment Program
SE 02
FUBU Financial Empowerment Program
Transforming lives through financial education and coaching.
We can partner with black-owned educational organizations to create co-branded courses and materials that empower people through knowledge and skill development. This collaboration amplifies voices and goals in education, promotes access to high-quality education, and celebrates unique talents and accomplishments within the African American community.
MISSION-FOCUS:
This program enforces the mission by promoting and strengthening individuals’ abilities to excel from economic empowerment for African American individuals to amplify their voices, talents, and aspirations in the African American community. By offering financial education, coaching, and resources, the program aims to amplify voices and talents by equipping community members with the knowledge and skills needed to achieve financial success. Additionally, fostering economic empowerment contributes to creating a representative environment where individuals feel empowered and celebrated for their financial achievements.
DIFFERENTIATORS:
It stands out from existing financial education initiatives because it focuses on empowering the African American community. It offers personalized coaching and resources designed to address the specific challenges and aspirations within the community.
SIMILAR: Operation Hope, MyMoney.gov, Financial Gym,
Urban League
LINKS TO: FUBU Entrepreneurship Starter Kit, FUBU
Mentorship Program
EX 02 A member reading a recommended piece of literature from the financial empowerment program.
EX 03 Workshop event about financial education
EN 04
FUBU MEDIA STUDIOS
Amplifying voices through empowering
storytelling and diverse media.
Creating media studios focused on producing content that amplifies the voices and stories of the African American community, empowering individuals to share their experiences and perspectives through various forms of media.
MISSION FOCUS
The media studio reinforces our mission statement by empowering African American’s talents, voices, and aspirations by producing content that highlights their experiences and perspectives through diverse media.
It amplifies narratives that align with the brand’s mission of celebrating the African American community by showing how it feels to excel, feel empowered, and be celebrated.
DIFFERENTIATORS:
FUBU Media Studios stands out from other networks like BET, Essence, and OWN by amplifying African American voices and stories. It prioritizes empowerment and representation through collaboration and community engagement to entertain, inspire, and uplift individuals with diverse perspectives.
SIMILAR: Boys & Girls Clubs of America, YMCA, Urban League
LINKS TO: FUBU Empowerment Journal, FUBU Mentorship Program, and FUBU Community Arts Festival, FUBU Career Fair and Networking Event and FUBU x African American Literary Collective
PR 01
FUBU EMPOWERMENT JOURNAL
A guided journal you can use to write affirmations for goal-setting, self-reflection,
and growth.
.FUBU could design a guided empowerment journal featuring prompts, affirmations, and exercises aimed at helping individuals set goals, cultivate self-awareness, and track their growth journey. This journal would empower users to reflect on their aspirations, amplify their voices, and celebrate their achievements as they strive to excel and feel empowered in all aspects of
their lives.
MISSION FOCUS
The FUBU Empowerment Journal reinforces our mission statement by amplify African Americans’ voices, talents, and aspirations by providing a platform for individuals with guided prompts and exercises; users can set goals, cultivate self-awareness, and track their growth journey, empowering them to excel and feel empowered. Additionally, the journal encourages users to reflect on their aspirations and celebrate their achievements, fostering a representative environment where individuals’ abilities are strengthened and celebrated.
DIFFERENTIATORS:
The FUBU Empowerment Journal serves as a distinctive resource for the African American community, offering a platform for the sharing of stories, amplifying voices, and supporting personal growth. Through its focus on the unique experiences and challenges of the community, the journal reflects FUBU’s unwavering commitment to empowering its members.
SIMILAR: The Happy Planner, I Am That Girl
LINKS TO: FUBU Mentorship Program
SE 04
FUBU LEGAL AID AND ADVOCACY
Empowering lives through legal aid and advocacy for equal rights.
Providing legal aid and advocacy services to address systemic injustices and disparities faced by the African American community, amplifying voices and fighting
for equal rights and representation.
MISSION FOCUS
The Fubu Legal Aid and Advocacy reinforces our mission statement by amplifing African American voices by addressing systemic injustices, aligning with the brand’s mission of empowerment and representation. By fighting for equal rights and ensures individuals feel empowered to seek justice and be celebrated for their resilience.
DIFFERENTIATORS:
It stands out from existing financial education initiatives because it focuses on empowering the African American community. It offers personalized coaching and resources designed to address the specific challenges and aspirations within the community.
SIMILAR: AACP Legal Defense Fund and the ACLU Racial Justice Program
LINKS TO: FUBU Empowerment Journal, FUBU Mentorship Program, and FUBU Career Counseling
and Development
EV 03
FUBU CULTURAL SYMPOSIUM
Connecting professionals with career opportunities and resources.
A cultural symposium bringing together scholars, artists, activists, and community leaders to discuss topics related to African American history, identity, and social justice. The symposium would foster dialogue, education, and empowerment while amplifying diverse voices and perspectives.
MISSION FOCUS
The cultural symposium event reinforces our mission statement by amplifying the African American community’s voices, talents, and aspirations by fostering dialogue, education, and empowerment while amplifying diverse voices and perspectives.
DIFFERENTIATORS:
The FUBU Cultural Symposium provides a platform for meaningful dialogue and education on African American history, identity, and social justice. It offers an accessible, interactive format that encourages diverse perspectives, prioritizes contemporary issues, and fosters
community empowerment.
SIMILAR: Schomburg Center for Research in
Black Culture, The Smithsonian National Museum of African American History and Culture, NAACP, National
Urban League
LINKS TO: FUBU Empowerment Summit, FUBU Community Arts Festival, FUBU Career Fair and
Networking Event