WELCOME TO THE NEW FUBU
Discover our renewed commitment to empowering the African American community through innovative initiatives and meaningful collaborations.
OUR NEW MISSION
We amplify the African American community’s voices, talents, and aspirations to forge a representative environment that strengthens individuals’ ability
to excel, feel empowered, and be celebrated.
OUR VALUES
EMPOWERMENT
The phrase emphasizes fostering an inclusive environment where individuals feel welcomed and valued. By embracing their strengths, individuals create a culture of inclusivity and acceptance within the community.
REPRESENTATION
This key phrase highlights the goal of empowering individuals to thrive within the African American community. It reinforces this by suggesting that
inclusion is not just about welcoming others but also about empowering them to contribute their talents
and aspirations to the community, ultimately enabling everyone to thrive and succeed.
AMPLIFY
This expression shows the importance of the African American community’s power to make their voices heard and contribute to the collective amplification of the community’s voices, talents, and aspirations.
WHY THE REBRAND?
The deeper meaning of “For Us, By Us” in this mission statement is extended to encompass the goal of building a more just and equitable society. It highlights the company’s commitment to become the premier platform for showcasing and elevating the African American community’s voices, talents, and aspirations, fostering inclusivity and empowerment. Through innovative collaborations, impactful initiatives, and authentic representation, we aim to create a space where individuals feel empowered, to be celebrated, and to excel. Today, Fubu’s direction is expanding on the already established culture but elevating it more while still keeping within its roots and focusing on Embracing Community and Cultivating and Empowering the Community.
